{"id":636,"date":"2024-09-18T06:15:18","date_gmt":"2024-09-18T06:15:18","guid":{"rendered":"https:\/\/sayan.uicore.co\/creative-studio\/?post_type=portfolio&#038;p=636"},"modified":"2024-12-08T17:14:19","modified_gmt":"2024-12-08T17:14:19","slug":"branding-design-identity","status":"publish","type":"portfolio","link":"https:\/\/sayan.uicore.co\/creative-studio\/portfolio\/branding-design-identity\/","title":{"rendered":"Branding Design Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"636\" class=\"elementor elementor-636\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90bd473 e-flex e-con-boxed e-con e-parent\" data-id=\"90bd473\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c962bd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c962bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;,&quot;animation_delay&quot;:&quot;100&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7fe62f ui-e-a-animate elementor-invisible elementor-widget elementor-widget-highlighted-text\" data-id=\"d7fe62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h1 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-7f02546\">Branding Design Identity<\/span>        <\/h1>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1700c9 elementor-widget elementor-widget-image\" data-id=\"a1700c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"570\" src=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/seo-agency-portfolio-img-02.webp\" class=\"attachment-full size-full wp-image-743\" alt=\"\" srcset=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/seo-agency-portfolio-img-02.webp 960w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/seo-agency-portfolio-img-02-300x178.webp 300w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/seo-agency-portfolio-img-02-768x456.webp 768w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/seo-agency-portfolio-img-02-650x386.webp 650w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b968ff9 elementor-widget-tablet__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"b968ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"370\" height=\"612\" src=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/page-hero-lines-02.webp\" class=\"attachment-full size-full wp-image-746\" alt=\"\" srcset=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/page-hero-lines-02.webp 370w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/page-hero-lines-02-181x300.webp 181w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe3300 elementor-widget-tablet__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"1fe3300\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"382\" height=\"612\" src=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/page-hero-lines-01.webp\" class=\"attachment-full size-full wp-image-749\" alt=\"\" srcset=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/page-hero-lines-01.webp 382w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/page-hero-lines-01-187x300.webp 187w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b653cff e-flex e-con-boxed e-con e-parent\" data-id=\"b653cff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34eee3a e-con-full e-flex e-con e-child\" data-id=\"34eee3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2939775 elementor-widget elementor-widget-heading\" data-id=\"2939775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project Overview:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6988dee elementor-widget elementor-widget-text-editor\" data-id=\"6988dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GlowSkin Cosmetics, an emerging beauty brand, wanted to elevate its visibility and engage a wider audience to promote the launch of its new all-natural skincare line. The client sought to build authentic connections with their target demographic\u2014millennial and Gen Z audiences who prioritize clean beauty products. Recognizing the immense potential of influencer marketing, GlowSkin partnered with us to develop and execute a strategic influencer campaign that would build trust, drive engagement, and ultimately boost sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a22c73c e-grid e-con-full e-con e-child\" data-id=\"a22c73c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14c94db e-con-full e-flex e-con e-child\" data-id=\"14c94db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cff0f0f elementor-widget elementor-widget-heading\" data-id=\"cff0f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Client<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9299e69 elementor-widget elementor-widget-heading\" data-id=\"9299e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">GlowSkin <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1aadbf e-con-full e-flex e-con e-child\" data-id=\"a1aadbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae39c1 elementor-widget elementor-widget-heading\" data-id=\"3ae39c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industry<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9934f20 elementor-widget elementor-widget-heading\" data-id=\"9934f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Web design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79e9d7b e-con-full e-flex e-con e-child\" data-id=\"79e9d7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-646dcf0 elementor-widget elementor-widget-heading\" data-id=\"646dcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Year<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c61c4a elementor-widget elementor-widget-heading\" data-id=\"4c61c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2024<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3180c elementor-widget elementor-widget-heading\" data-id=\"4c3180c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee426dd e-con-full e-grid e-con e-child\" data-id=\"ee426dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb38c2d elementor-widget elementor-widget-text-editor\" data-id=\"cb38c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GlowSkin Cosmetics needed to stand out in a crowded beauty market dominated by established brands. As a new player, building trust and connecting with customers seeking clean, natural skincare was a major challenge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4897d2d elementor-widget elementor-widget-text-editor\" data-id=\"4897d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite having a strong product line, GlowSkin struggled with low social media engagement and minimal website traffic. To reach millennial and Gen Z audiences, they needed an authentic approach that would boost visibility, drive traffic, and increase sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6b893 elementor-widget elementor-widget-image\" data-id=\"1f6b893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1286\" height=\"630\" src=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/about-video.webp\" class=\"attachment-full size-full wp-image-764\" alt=\"\" srcset=\"https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/about-video.webp 1286w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/about-video-300x147.webp 300w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/about-video-1024x502.webp 1024w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/about-video-768x376.webp 768w, https:\/\/sayan.uicore.co\/creative-studio\/wp-content\/uploads\/sites\/11\/2024\/12\/about-video-650x318.webp 650w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6854307 elementor-widget elementor-widget-heading\" data-id=\"6854307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The approach:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38336c9 elementor-widget elementor-widget-text-editor\" data-id=\"38336c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We partnered with 25+ beauty influencers, focusing on creators with high engagement and audience trust. Tailored content like tutorials, unboxing videos, and before-and-after results was shared on Instagram, TikTok, and YouTube to drive traffic to a custom landing page. We monitored performance in real time, optimizing content and strategy to maximize reach, engagement, and conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding Design Identity Project Overview: GlowSkin Cosmetics, an emerging beauty brand, wanted to elevate its visibility and engage a wider audience to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":630,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-636","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/portfolio\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":5,"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/portfolio\/636\/revisions"}],"predecessor-version":[{"id":787,"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/portfolio\/636\/revisions\/787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/media\/630"}],"wp:attachment":[{"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/sayan.uicore.co\/creative-studio\/wp-json\/wp\/v2\/portfolio_category?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}